4 Effective Ways to Increase Online Visibility of your Company
Are you looking for ways more than traditional technique to help increase your company’s online visibility?
Do you want to reinforce your offline marketing efforts?
Business owners invest in different traditional marketing strategies including flyers, tarpaulins, radio, TV, direct mailers and business cards.
With the use of internet, mobile or commonly referred to as Digital Media, businesses take advantage of this new media to find alternative source of prospects that can give you customers eventually.
There are a lot of ways to do that. I will show it to you later.
In this blog post, I’m going to present to you four online marketing platforms you can lever on to promote your products and services. Here they are:
Google Adwords
Who doesn’t know Google?
According to the research conducted by Return On Now, as of 2015, search engine market share in the Philippines sees Google in the lead with 89%.
Google has an advertising platform. It is called Google AdWords. Google Adwords is a pay-per-click advertising platform where advertisers pay only when a potential customer clicked the ad. Google Adwords lets you create ads in text, image, or video forms.
In Google AdWords, you can choose what network you want your ad to appear. Hence, I will only introduce the most popular networks used by advertisers or marketers. So, let’s start.
Search Network
These are the ads that show when someone performs a search on Google. These ads are triggered by the keywords set in Google AdWords. The great thing about this Google Search is you will reach a potential customer that is actually searching for the products or services that you offer, making it easier for you to achieve your goal.
Please check the image below showing the ad of Converge ICT Solutions when you typed the keywords “cable and internet”.
Display Network
Do you want more people to become aware of your product and services?
Google partnered with third party websites across internet where you can place your ads while potential customers are browsing them.
In the image below, OMNI Aviation Corporation ad appears on abscbnnews.com.
Display Remarketing
In simple words, these are the ads that follow you.
Google automatically show your ads to the people who recently visited your website whenever they visit another site. Isn’t it great? You can watch the video below to know more about remarketing.
YouTube Advertising
Another site where people mostly engaged is in YouTube. According to Rappler, 85% of Filipino Digital users are reported watching online video content weekly.
Are you familiar with skip ad?
In Youtube ads, you will only pay for the ad once it reaches 30 seconds. You don’t pay a single cent if it was skipped before 30 seconds or towards the end. What does that mean to you as a marketer or business owner? It means your ad still gained exposure. Think about it.
In the image below, Panni Carlo runs a YouTube video ad with a companion banner on the side.
Facebook Ads
According to We Are Social Report, Filipinos spent an average time of 4.3 hours per day on Facebook. That’s huge!
While, Statista says that the amount of facebook users in the Philippines is expected to reach 46.6 million in 2017.
Advertising on Facebook is now becoming a trend on different entities. Just like Google Adwords, it’s also a pay-per-click (PPC) advertising platform. You target people based on how they behave on Facebook, interests, or what’s on your target user’s profile.
In the image below, Converge ICT Solutions Inc’s Facebook ad appears on News Feed.
Instagram Ads
One of the largest mobile ads platforms, Instagram also offers a competitive network to place your ads and achieve your business goals whether it’s for brand exposure, drive sales, clicks to websites, or mobile app installs. With different formats like images, videos, and carousel ads (multiple images), businesses can showcase ads with enhanced quality and assurance of exposure to targeted audience.
In the image, Passion by Gerard Dubois is advertising a video on Instagram.
Conclusion
Whatever platform you’re going to choose to advertise your products or services, you can maximize your budget because of specific targeting methods, you only pay when someone clicks your ad, and you can track every penny you spent.
One of our case studies used both Google and Facebook Advertising and was able to get 505 conversions and 17 closed deals within 6 months. That’s possible in your business.
So I suggest to take your time in choosing the best platform and get your business ready to be present online at the moment your customer is looking for you.
