4 Clever Ways To Use Video To Promote Business

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How many times per day can you watch videos?

I watch videos every single day especially about makeup and beauty products. They’re entertaining. Witty. And relax me in between writing different pieces of content.

As a result, it’s been part of my everyday life (and before you ask, I am planning to launch videos in the near future…).

According to YouTube’s Chief Business Officer Robert Kyncl during his CES 2016 keynote speech, by 2019, 90% of all internet traffic will be from video. That’s a huge shift from TV to digital video content.
If you’d like to know more about video trends, you can watch the full video below.

Robert Kyncl, YouTube - keynote 2016

So, let’s take a different approach. Let’s explore some businesses that are using video in creative ways.

Here are 4 clever ways businesses are using video to engage with their audiences and grow their traffic. Feel free to share your ideas in the comment box below.

4 Clever Ways To Use Video To Promote Business

Digital Campaign

You can run a video ad to raise awareness for a campaign you just released. Marketers use hashtag (#) to track social engagement. Let’s take Clark International Airport as an example.

They launched a campaign which is #iChooseCLARK with the goal of bringing awareness about the new facilities in the airport. They also featured sports stars from Philippine Azkals, Philippine National Triathlon Team, Meralco Power Spikers, Philippine National Rugby, Philippine Malditas, and PBA in their video which makes it engaging and interesting.

Below are the channels they’ve used to promote the video and the screenshots of their ads.

Facebook

Clark International Airport created a campaign which the goal is to promote the video. Below shows their Facebook ad along with the hashtag #iChooseCLARK.

4 Clever Ways To Use Video To Promote Business

Youtube

They also promoted the same video they used for Facebook on Youtube. Check out their video ad below.4 Clever Ways To Use Video To Promote Business

Product Teaser

You can run a video ad to introduce an upcoming internationally known restaurant. Let’s take Passion by Gerard Dubois as an example.

Their strategy is to run a pre-opening promotion one month before the official opening date which gives room for them to build buzz around their brand. It is a fantastic way to generate interest and excitement in your product.

Facebook Ad

The ad below showcases four mouth-watering cuisines of Passion by Gerard Dubois in the form of video. It shows four products in one ad.
4 Clever Ways To Use Video To Promote Business

Instagram Ad

Their Instagram ad shows the facade of the restaurant which is different from their Facebook ad.4 Clever Ways To Use Video To Promote Business

That’s okay. I believe it’s a good strategy.

They want to show different videos in different platforms to take advantage of possible opportunities.

 

Youtube Ad

Their Youtube ad is the same with their Instagram ad. It features the facade and address of the restaurant.4 Clever Ways To Use Video To Promote Business

Product Demo

Do you have a unique invention? Do you want to convince your buyers that your invention is safe and easy to use?

This will the product demo in video form becomes useful.

Let’s take this MobiDock ad as an example.

MobiDock created a motorcycle docking station which is a collection of six interlocking parts that create an arena conducive to health, safety and pleasurable experiences around your motorcycle.

Facebook Ad

The Facebook ad below shows a comprehensive demo of how to use the motorcycle docking station.4 Clever Ways To Use Video To Promote Business

Tutorial

Panni Carlo, a distributor of various kinds of breads, ran a video ad which shows users how to enjoy their tasty bread.

Youtube Ad

The Panni Carlo ad shows the mother-daughter bonding which can relate to Filipinos. Their “I-Share Mo” campaign features 3 easy steps to enjoy their tasty bread. Check out the ad below.4 Clever Ways To Use Video To Promote Business

That’s it!

I believe creating video content is not enough. It is important to integrate video into your marketing. It is also one of the most effective ways to promote a product or service.

You can start promoting your video by working on what video you have. Channels like YouTube, Instagram and Facebook are just tools to promote your existing video. The success relies on the content of video.

With constant ad bombardment in the Facebook newsfeed, marketers can use the video ad to give something different and fresh to their target market and to stand out from the crowd.

Your Turn

Have you tried promoting your video on YouTube, Instagram or Facebook? What were your results?

I’d love to hear how they’ve worked for you! Please share your thoughts in the comments below.

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Carissa Coles

Co-founder and Head of Social & Digital at Emerge