Google AMP: 3 Benefits Your Business Needs to Know

Thinking of improving your website’s loading on mobile devices?

Is your website takes longer than 3 seconds to load on your smartphones or tablets?

If your answer is a big YES, then accelerated mobile pages, or AMP for short is the perfect solution.

In this article, I’ll share what Google AMP is, then we’ll discuss the benefits for your website.

But before we dive into that, let’s check out this scenario.

Imagine on your way home and decided to cook a dinner for your partner. Not sure what ingredients you have to buy on your grocery list, you take out your phone and do a search for “nachos recipe”. You’re on the road driving and the internet access is limited, and it feels that the websites you’re browsing is too slow. You get frustrated so you decide to close your browser instead.

You are not ALONE.

In fact, according to the study done by Forrester Consulting, 73% of mobile internet users say that they’ve encountered a website that was too slow to load and 40% of web users abandon a website that takes more than 3 seconds to load.

This kind of problem has a solution – the Google AMP.

So what is Google Accelerated Mobile Pages?

Google Accelerated Mobile Pages (AMP) is a project backed by Google to make websites load quickly on mobile devices and across different platforms.

Last February 26, 2017, Google has started to show search results on mobile phones with websites that AMP is implemented.

To see what a faster mobile web might look like, Google developed this demo:

What are the AMP benefits?

Improve User Experience

In the Philippines, 117% of Filipino are active mobile phone subscribers while the average daily use of internet via mobile phones is 3 hours and 14 minutes. These are the users who feel bad when they browse your website and when it loads too slow for them. With Google AMP, your website will load fast even if user is connected on a 3G signal. They can get the information about your business without wasting time and effort.

Brand Identity

A website that loads slowly means unhappy site visitors. That’s a bad impression to your potential customers. Google AMP gives your brand a positive impression to your potential customers. A mobile website that loads fast gives you a competitive advantage over your competition.

Improve Search and SEO Performance

Google says that nearly 60% of searches are now from mobile devices. Google is now heavily improving the user’s experience from searches coming from mobile devices. Since April 21, 2015, Google Search expands its use of mobile-friendliness as a ranking signal. With Google AMP, it makes your website not just mobile friendly but loads faster on mobile phones.

Protip: You can check your site’s loading speed using the Mobile-Friendly Test tool.

I can create a tutorial, if you’re interested, but really wanted to go over the benefits of AMP with this post.

Final Thoughts

If you haven’t used Google AMP on your website, it’s time to give it a shot. Google AMP is the future of the web and it’s the perfect solution to speed up your website loading. It could turn your site visitors to real customers.

Comment below if you are interested with a tutorial about the implementation of Google AMP to your website.