Why Businesses Prefer Digital Agencies Over In-house Team

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Carissa Coles

VP of Social & Digital at EmergeLocal

Ready to go digital but figuring out if you develop full-time employees or do you need help from an agency?

As an established digital marketing agency in Pampanga, we often speak to clients about the benefits of working with an agency vs having an in-house marketing person or team. The state of digital media is changing so fast and the question of doing it or not is a common dilemma for businesses nowadays.

In this battle, of course, we’re a little bias because we’re on the pro agency side. The digital landscape converts not only Pampanga but the whole country to opt for agencies over in-house.

In recent years, digital marketing has expanded where one person or a small team won’t be able to keep on top of all things digital. Tools have gone complicated and technical. And we are bound to hone skills all the time. If you are a business owner, how are you going to keep up?

Why Businesses Prefer Digital Agencies Over In-house Team

Marketing agency vs In-house marketing

Having an in-house person or team has its pros so to ensure we aren’t only taking a single perspective, let’s tackle that below.

Pro in-house

  • Fast communication
  • 
Put much more dedication and interest in their work
  • Familiar with a product, philosophy, and culture
  • Gain significant insight into your target audience
  • Gives control to creative limitations and deadlines
  • 
Easily forecasts creative costs

If you have an in-house team or person, you expect your staff to communicate with you as soon as possible. The interest on your business goals is there. In very simple words, you are totally in control of the staff or team.

Pro agency

All good things above, is that right? 

It seems to hire an in-house person or team is the way to go, but the counter can be broken down into two powerful benefits:

Broader skillsets

With an agency, you’ll get access to creative ideas, and strategic direction without limits. You’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips, without having to pay the salaries of 5+ people. Each staff member has a niche and works every day in their fields.  They dedicate 100% of their working time in reading, learning, and improving their skills.

Cutting-edge knowledge and tools

Since agencies work with multiple brands, they are in many cases more likely to be up-to-speed with the latest industry developments and tools, latest technologies, and sending our people to the best conferences and workshops to ensure they are highly skilled and delivering best services to our clients.

If you are not still convinced, think about this:

We encountered businesses that have in-house tapped agencies for support. The role of the in-house marketer is in project management side rather than the jack of all trades that many businesses hired in the hope to save on agency costs.

My tip to business is to establish a trusted relationship with an agency. Engage with an agency you feel comfortable and intend to collaborate more.

If you want to jump into the digital agency-client relationship to see what benefit it can bring to your business, talk to us at EmergeLocal for a free digital marketing consultation.

Carissa Coles

VP of Social & Digital at EmergeLocal

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