How Do You Make Facebook Page Work For You

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Carissa Coles

VP of Social & Digital at EmergeLocal

Facebook Business Online

Are you looking for ways to turn your Facebook page into a sales machine?

Do you know that Facebook can help you get more customers?

Most business owners don’t have clue that it’s possible to make your Facebook page work for you.

If you’re on the clueless side, it’s not too late. You can learn.

In this post, I’m sharing ways you can achieve your goals even at the beginning of your efforts. But before we dive into that, here are some of the questions small business owners need to ask themselves:

  • Is your goal to drive traffic to your site? 
  • Is your goal to get people to purchase?
  • Is your goal to get more walk-ins to your store?

In every goal, there’s actions to take to reach it. Here’s how.

How Do You Make Facebook Page Work For You

Keep your social content updated

Creating a Facebook page doesn’t end there. Though it’s a prerequisite to have a Facebook page before you can start advertising, having one and abandoning, then wait for it’s own brain to do the work for you is not a good idea. It’s just as important to keep your page fresh with regular posts including tips, specials, photos, and videos.

Let’s take the Revlon Philippines Facebook page as an example.

Their last post (timestamp is May 26, 2017, 11:04 AM) is one hour ago which means they constantly post new updates.

revlon facebook page
Protip: To make your Facebook page active, allot at least 15 minutes a day to post an update about your business.

Link your Facebook page to your website or email signature

I’ve seen websites that have no link to their Facebook page. There are also websites that have Facebook page but not visible enough to locate the link.

If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who find something of interest on your site can easily like and share that content on their social media channels.

Here’s a good example from Entrepreneur website.

entrepreneur website

The Facebook icon is placed on the footer of the website. Even though it’s not on the upper part of the website, it’s still on the homepage.

If you’re going to include a Facebook link on your email signature, you can easily do that with Wisestamp. It’s a web-based email signature creator where you can setup and design an email signature and automatically integrate it on your email.

wisestamp email signature facebook link

By linking your Facebook page to your website or email signature, it will increase the chances of getting more fans and engagement.

Come up with different social media content ideas

Here’s a secret you won’t always see – switch your post ideas regularly! This might seem like a lot of work, but there are a few reasons why having new theme frequently can help your Facebook page.

I’m sure there’s a lot of things happening on your business and sharing them with your audience is a great move. You can post about news and upcoming events, upload photos and videos, celebrate milestones, or even share links from other sources that support your business’s message.

Protip: Craft posts that are relevant and valuable to your followers. To help with coming up various topics, here’s our social media marketing template you can download and use as a guide.

Measure results to improve

There are many ways to measure the results of your Facebook page and it begins with one question: What’s your objective? This will help you determine if the results your efforts are driving are hitting the mark. For instance, if your goal is to increase engagement, then you may want to look at reach and engagements as an indicator of success.

To do that, simply go to Insights tab and click Overview.

insights facebook page

In a simple glance, you’ll see if there’s an increase or decrease on your metrics.

Engage with your followers

Your Facebook is channel for two-way conversation. Here are the ways to engage with your followers:

  • Monitor and listen to comments on posts
  • Monitor mentions
  • Reply to customer reviews
  • Reply to issues you can resolve
  • Say thanks to positive post
  • Reply to private messages

Let’s take Poracay Resort facebook page as an example of engagement. It shows in the image below that it’s a two-way conversation.

poracay resort engagement

And with the Pages Messaging feature, customers can send you private messages. You can set an automated reply or create a saved reply.

create reply

Protip: Take note of your average response time to questions to keep customers informed, happy and engaged.

Launch Facebook ads

Facebook is a pay-to-play platform. If you want to reach more people, you may want to consider advertising. You can advertise for as little as Php 40 or $1 a day. To get started, settle on an objective for your campaign. Do you want to get more likes or engagement to your post? This will give you direction in choosing your objective and your target audience by:

  • Location
  • Demographics
  • Interests
  • Behaviors
  • Connections

Then, decide where you want to place your ads (news feed, right-hand column, etc.), choose an image and craft texts for your ads.

The easiest way to advertise on Facebook is through boosting a post.

boost post facebook

This features allows you to promote an existing post on your page to not only the people who like your page, but their friends and beyond. Just set your budget and target audience and Facebook will do the rest.

boost post choose target budget

Conclusion

Facebook has many ways to promote your business and get it in front of your target audience. But it takes time, money and effort to make your Facebook page work for you. If you have a Facebook page, you surpassed the first step. Following the ways I’ve mentioned above will surely help your business becomes successful on Facebook.

Carissa Coles

VP of Social & Digital at EmergeLocal

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