What People Say
Widus Hotel is a 5-star hotel in Clark, Pampanga. It’s near Clark International Airport and is been in the industry for a long period of time. Their marketing was a focus on traditional strategies including billboard, malls, flyers, posters, and partnership with travel agencies. The hotel industry is a competitive market because of OTAs. They want to increase their bookings on their website to divert their sales from OTA to their own mediums.
What People Say
Over the past decade, they have allocated their resources mainly on traditional marketing methods such as newspaper, radio, and trade shows to create awareness and drive walk ins. They are getting results but weren’t satisfied and returns on investment were unjustifiable.
Steven Virata
President & COO Omni Aviation Corporation
President & COO Omni Aviation Corporation