What is a “digital-first” approach?

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Here at Emerge Digital Agency, we believe that businesses and brands must adopt and shift their focus on digital-first philosophy to win the battle of getting discovered by digital consumers so they can thrive during these tough times.

What is a digital-first approach?

A “digital-first” approach involves planning a marketing strategies and activities starting with digital or online version, which is then adapted to offline  (contrary to the traditional approach of starting with offline strategy and then adapting it to online). Generally speaking, a digital-first approach means planning, designing your marketing with the digital consumers in mind, with the main goal of improving these digital consumers discovery experience when looking for your brand online.