Email marketing happens when a business sends a commercial message to a group of people by use of electronic email. It is more effective than a radio spot or television advertisement because you can easily and quickly reach target markets.
With email marketing, you can reach your target market but also to stay connected with the people who bought from you. You can retain current clients while also targeting new markets.
The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017 (1). So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
With email marketing, you can elevate your brand recognition with new and existing clients, and extend your reach when people forward or share your message with a friend.
Boost sales by sending promos and offers to the people who are interested in receiving updates from your business.
Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.
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