Facebook advertising is the most effect way to reach Facebook audience in a form of sponsored listing ad that shows up in the sidebar of Facebook and in desktop and mobile news feed. These ads are targeted to users based on their location, demographic, and profile information. In the Philippines, there are now 47 million active Facebook accounts*. Filipinos spent an average of 4 hours and 17 minutes per day on Facebook**.
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Today, countless businesses have develop Facebook fan pages that their users can join. Having a Facebook business page gives the opportunity to interact directly with customers so as to build brand image and loyalty. It's also the first requirement before you advertise your business.
Facebook Ads is a powerful social advertising platform and yet it's surprising how many businesses are not taking an advantage of it, or at least not properly using it. As a result, if your competitors aren't advertising or doing it well and you can, you gain an edge over your competitors to win more business.
Whatever you're spending on Facebook advertising, the most important thing to know is exactly what you're getting for your money. When improving business' performance, it's difficult to measure ROI for the time and resource invested. Facebook Adverts Manager has all the information you need to determine the return of investment.
Facebook offers an abundant options for targeting and retargeting so you can show your ads to your target audience - geographic targeting, age ranges, interests, device preference and more. . Because of this, the refinements that are available to you when you set up audience targeting can be really impressive.
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* PH world’s No. 1 in terms of time spent on social media by Inquirer
** Digital, Mobile, and Social in Asia Pacific 2015 by We Are Social Singapore