Tips on Generating Leads on Facebook via Posts and Ads

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Do you maximize your Facebook posts and ads to generate leads?

Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads.

These four tips from Facebook cover four critical elements of effective lead generation to help you formulate a better strategy for connecting with prospective customers at just the right time and reaching more potential customers based on your lead gen capture.

Let’s tackle each of these four points of focus for maximizing your social leads are:

Lead Capture

Lead Capture is by far the most basic lead generation tip you can stumble from different sources about Facebook’s lead generation. Facebook says that brands should ensure that their audience understands what they’re signing up for and why they should, from the get-go.

Start by answering this question, “What makes your business, products, or services worthy of giving away a personal email address?” By being up-front and communicating your value proposition, you can help ensure the right people are providing their information for future outreach.

Lead Magnets

According to Facebook, brands should adopt the “give before asking” mentality by offering their audience something in return for their information. If you read the book of Gary Vaynerchuck, which is called “Jab, Jab, Jab, Right Hook,” you know what it means. If not, it means giving value first before asking. “This can be something like a one-sheeter, eBook, discount code, free trial, newsletter or webinar”.

By providing value upfront and communicating that value in your copy, you can establish trust and connection with your audience, which can lead to a better brand relationship.

Landing Page

Facebook says your landing pages are essential. It’s vital to ensure that once you do get people to click-through on your post, that your landing page matches what you’ve explained – and that your landing page is also designed to collect relevant details. It is called ad congruence.

It is also ideal for brands to test different landing pages on their website to see which have the highest click-through and conversion rates. Facebook also recommends that brands consider setting up a Website Custom Audience to retarget those who’ve clicked through but aren’t yet ready to convert.

A Website Custom Audience can be collected once you place a Facebook pixel on a website or a landing page.

Lead Scoring

Facebook also recommends that brands create a lead scoring matrix to better customize their outreach efforts and prioritize leads based on their engagement. Lead Scoring might be complicated at first, but it is not. “For example, downloading your white paper is worth more points than unsubscribing from your email list.”

By knowing this, you can save time and effort by contacting the most likely leads to convert first. How you establish your lead scoring table will vary, depending on your offer and goals, but the idea is that by segmenting each of your leads, you can better focus your outreach strategy.

In addition to these critical tips, Facebook has also provided a visual overview of what an ideal lead generation ad looks like.

facebook lead generation sponsored ad

Here’s what Facebook provided which entails a formula for successful ad copy.

successful ad copy

Wrapping Up

These are some excellent, valuable tips, which will boost the performance of your Facebook marketing efforts in terms of the lead generation approach. This will help you optimize your Facebook copy to align with your focus goals.

If you are looking to generate leads for your business, get in touch with us. We’d love to help you maximize your Facebook posts and ads for lead generation.

Carissa Coles - Noromor

Co-founder and Head of Social & Digital at Emerge