Facebook Live Marketing – A Primer

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Facebook live marketing a primer

Thinking of new ways to have a great conversation with your followers?

How about doing this in real-time?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

It made its debut last 2015 in its early stages with selected accounts including Dunkin’ Donuts, Tastemade and The Young Turks news network.

Fast forward to 2017, it’s now available to all users provided that you have a video camera, an Internet connection, and a Facebook account.

Facebook Live Marketing – A Primer

So what is Facebook Live anyway?

Facebook Live allows you to show your expertise in real time, take people behind the scenes, and much more.

This is a good news for marketers and business owners because of high engagement and significant long term gains in social marketing.

Simply put, engaging conversations with your followers can be capitalized. They can also share the video with their friends and family, potentially increasing its reach.

By following these tips for Facebook Live, you’ll make it easier to market your products or services with a higher success rate. Here’s what you need to know.

Provide a behind-the-scenes experience to customers

“Customer experience is everyone’s business” is a mantra that I often hear from customer experience leaders. Of course, it’s true.

Give your customers a peek behind the curtains of your business. By showing “behind the scenes” content, your prospective customers will be enticed to your products or services because they will know what you’re offering is a value for money.

Show to your customers that your pair of shoes is handmade or your beer is “pure”. But giving customers a peek behind the curtain doesn’t have to end with physical products. The “behind the scenes” strategy is applicable in quite a variety of industries.

Below is an example of a behind the scenes LIVE.

Facebook Live Marketing - A Primer

​Show sneak previews of new products or updates

Product-oriented business can share sneak peeks of new products with their followers via Facebook Live. For example, if you just launched a new product, but it’s not yet available on your website, you could use a Live video to tease it to customers.

As for the updates, this can be applied in service-oriented businesses where they can share daily updates, tips, and helpful hints. For example, if you are a real estate broker, you can some tips about real estate 101. In this way, you’re giving value and is positioning yourself as an expert in the field.

Check out an example of an updates or tips LIVE by Benefit Cosmetics.Facebook Live Marketing - A Primer

​Promote events

Since Facebook Live lets you broadcast video in real-time to your followers, as well as directly to an event page or group, promoting an event via Facebook Live is definitely possible.

For example, if you are a real estate developer, you can live-stream the “Open House” event. Chances are, you can still engage your followers who want to attend the event but can’t afford to.

Answer questions

Mark Zuckerberg did this during his first live public Q & A last year. He invited users to post questions in the comments, and for others to vote on them by “liking” the comments.

Encourage further comments and questions to get more news feed activity and engagement.

Protip: Compile all the Q & A and create a blog post version. Share it with your followers so they can still refer to it every now and then.

Conclusion

There you have it!

We hope this has been a realization to you as a business owner or marketer that live video is worth a shot.

As for Facebook, we’re curious to see how they develop their live video platform to help brands connect more deeply with fans and followers, and individuals connect more deeply with friends, family, and community.

For more Facebook Live tips and tricks, check it out here.

Carissa Coles

VP of Social & Digital at EmergeLocal

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