The Google Display Network is a passive form of advertising. In simple words, people are casually browsing websites when they see your GDN ads.
There are 4 main ad formats namely: traditional text ads, images, video, and rich media (animated or motion elements). You can also target your audience in different ways: by keywords, by topics, retargeting, or your preferred sites or pages.
GDN is the world’s largest online ad network – reaching 90% of all Internet users with over 2 million websites. This includes the mobile display network, which is featured on over 300,000 apps and mobile websites. Plus, one of the largest Internet properties on the GDN is YouTube.
By being visible on the GDN, you can create the need or demand for your product. Just like businesses that are featured on TV, in the street, or social media, they create demand when there's so much exposure and visibility.
GDN provides a plethora of targeting capabilities such as location targeting, mobile targeting, language targeting, time targeting, and auto-tagging. Needless to say you can also combine and mix those options to be as targeted as possible.
One of the ways to stay top of the mind of your customers is to be present and visible on the web. It creates trust and knowledge of your brand.
We'd love to discuss your social media efforts.
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