Guide to Banner Size

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Guide to Google AdWords Image Ad Sizes
To ensure that your image ads are appropriate, follow these technical requirements (Non-animated image ads) when using the image ad format:

File type: .JPEG, .JPG, .PNG, .GIF
File size: 150 KB or smaller


Guide to Facebook Image Ad Sizes
Images in your ads must be relevant and appropriate to the advertised product. Keep these policies in mind when you’re choosing an image for your ad:

  • Ads may not include images made up of more than 20% text, including logos and slogans. Note: This 20% text policy does not apply to pictures of products that include text on the actual product. Photos of products in real situations or photos of products with a background are acceptable. Images that are zoomed in on logos or images with text overlay are not allowed. We will also not allow images that are clearly edited to include text on the product as a loophole to policy.
  • Images may not exploit political, sexual or other sensitive issues.
  • Images may not use shock or scare tactics.
  • Images targeted to people under 18 must be appropriate for that age group.
  • Images may not be overly sexual, imply nudity, show excessive amounts of skin or cleavage, or focus unnecessarily on body parts.
  • Images may not portray nonexistent functionality, including but not limited to play buttons
    that suggests video capability and close buttons that do not close. Images may not contain QR codes.
  • Images may not use Facebook brand images without permission, including but not limited
    to logos, icons and alert notification graphics.


Go to Grid Tool at to see if your ad image meets the 20% text limit. If text is present in 6 or more boxes, then the image more than likely has more than 20% text and may not eligible to be used in an ad in News Feed or the right column.


Size: 1200 x 628 px


Size: 600 x 600 px


Size: 1200 x 900 px


Facebook Video

Format: .mp4

File Size: 1GB max

Length: 45 minutes max


Thumbnail image for Facebook Video

Size: 1200 x 675 px