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MarkeThinkers Podcast Episode #004: Trendjacking – Is it a Big Opportunity or a Quick Win?

04 August 2021

Follow the trend lines, not the headlines.
-William J. Clinton

MarkeThinkers Podcast’s fourth episode is now up with a new topic on digital marketing.

If you have never heard of “Trendjacking”, tune in to know what this is all about!

Here’s a spoiler:

“Trendjacking, also known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core target audience, attract sales leads and generate profitable business outcomes.”-equinetacademy

Gerone Jan Baladhay, a Campaign Specialist at Emerge, joins us to talk about Trendjacking on social media.

Are you aware that this strategy is widely used nowadays as marketers aim to become consistently relevant to their market?

Good thing Jim and Carissa will discuss the new face of what’s trending, share stories of excellent and lousy trendjacking, teach how to employ techniques to get your brand noticed, and more!

Time-stamped Shownotes:

[3:00] What is trendjacking?
[5:19] Is trendjack for everybody?
[6:56] How to find a trend to hijack?
[7:28] 3 things to consider before trendjacking?
[11:04] Social listening
[13:50] Is hijacking a trend worth the effort?
[15:43] Lifecycle of a meme
[18:07] Should a brand hijack a trend?
[21:34] Signals and signs to watch out for trendjacking
[24:52] Examples of trendjack on social media
[29:45] Key takeaways
[36:11] Extra: Fast Talk

We hope you enjoyed this episode of the MarkeThinkers Podcast.

In case you missed our previous episode, click here: MarkeThinkers Podcast Episode #003: How to Make National Day and Awareness Dates Work for your Brand

We love hearing from our listeners.

So give a listen to one or many episodes, and don’t forget to subscribe!