A special report published by We Are Social and Hootsuite revealed that more than half of the world total population now uses social media for the first time in history. The report showed 3.96 billion people use social media today, accounting for an estimated 51 percent of the population globally.
“This milestone is all the more impressive when we consider that most social media companies restrict the use of their platforms to people aged 13 and above. In fact, the latest numbers indicate that nearly two-thirds (65 percent) of the world’s total ‘eligible’ population now use social media,” We are social writes on their special report blog post.
“And adoption is still growing rapidly. Worldwide user numbers have surged by more than 10 percent over the past 12 months, with an average of more than 1 million people starting to use social media for the first time every single day since this time last year,” they added.
Additionally, the report revealed the latest data on the state of digital around the globe and it will give you insights that will help you adjust your strategy on social media which grows at a pace unlike any before.
In the report, you’ll learn what digital consumer habits are a product of the moment and which ones might be here to stay even after the pandemic ends. It also gives insights on rapidly changing consumer behavior that you can adapt to your strategy.