Digital is at the heart of integrated marketing. Do you still remember a time not too long ago when the traditional media that includes TV, radio, press and outdoor was a totally separate world from the digital world? In the digital age, traditional media is also being digitized. More people spend so much time online.
In the Philippines, there are currently more than 39 million internet users, a staggering increase of more than 500% over the past 5 years. So, how does this affect advertising? From a business point of view, it is now more crucial than ever to have a presence on the digital channel, whether it is an e-commerce business or the traditional brick and mortar shop.
Marketing goes where users go and as we know, the users are now online most of the time. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business. However, many companies are reluctant to advertise online because it is a relatively new advertising format.
Listed below are reasons why your business needs to establish its online presence. Are you ready? Here we are:
Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer. Advertising puts your product into the consumer’s set of choices.
The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. For small businesses and startups, digital marketing is a great way to get your brand started. With few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
Social media is an integral part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives. Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.
Make it Easier to Market Your Brand
Websites, social media platforms and SEO are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Modern consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The “shareability” of social media allow your customers to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.
Don’t be left behind. Getting your company online is one of the most important investments that a business can make that will eventually reap major benefits.
Have you started building your business’ online presence? What are the results so far? Share us your experience in the comment section below.