In 2015, Google rolled an algorithm update where website's mobile presence is now a ranking signal. A website with an effective mobile experience will show up on search results than a website that is not mobile-friendly.
A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will stay long on your website and have a positive experience.
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In 2016, Philippines has 119M mobile phone subscribers and Filipinos spend at least 3.2 hours on mobile every day to browse the internet, scroll through social media, carry out online banking and even online shop (1). This could have a direct impact on the way we view websites.
One of the latest recommendations from Google is to have a responsive website. Google is rewarding sites that are fully optimised for mobile platforms. If the website is not intended for mobile browsing, this makes the site visitor unhappy and go elsewhere.
A website that is working on mobile or tablet device, users will obviously be able to take the desired action you want them to do. It gives your users a consistent experience that can increase lead generation and sales.
If your website is not mobile responsive yet, chances are that your competitors aren’t, which means that they are also losing out on potential customers. And, that is where you can stay ahead and take those customers away. So, act now and have a mobile-friendly site.
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