Fiesta Communities Closed Deals Worth 13 million in 6 months

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How EmergeLocal contributed to the sales quota of a pioneer in real estate development in Pampanga.

Fiesta Communities is a premier real estate developer in Pampanga whose goal is to fulfill the dreams of Kapampangan of having their own home with an affordable monthly amortization. Their project started in Porac, Pampanga and now reaching Tarlac, Subic, Bataan, and Zambales.

The real estate industry relies heavily on brokers and sales agents. Going online was not their option that time. With the rise of the Internet, their top executives realized that they should also invest in digital marketing. First, the plan was to have a website and promote their projects on Google and Facebook.

In 2013, they started their digital marketing efforts with a revamped website and after few months are the search engine marketing like Google Ads and Facebook Ads.

Want to know how it happened? Here's the story:

 

Challenge

Their number one challenge in their digital marketing efforts was creating brand awareness. The company wanted to be a household name for rent to own properties. So, the first agenda was to boost their name online. The second focus was to get people to their open houses and increase their free site tripping schedules.



Solutions

Fiesta Communities wanted to boost online on-site tour request and create awareness around their brand.

We've implemented our proven smart digital marketing approach that reaches out to Fiesta Communities' target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.

 

Build

  • Solution
    • Website Design & Development
    • Landing Pages

Acquire

  • Solutions
    • Display Banner Re-targeting
    • Search Keywords targeting
    • Facebook Advertising
    • Funnel Building
    • Customer Relationship Management

Engage

  • Solution
    • Re-marketing
    • Email marketing

Measure

  • Solutions
    • "Digital Plumbing" to track users who take call to action
    • Google Tag Manager

“With great enthusiasm for their work, working with them is easy! They offer suggestions and practical solutions not only for a website but online marketing as well. They create professional websites fast and at a reasonably affordable price.”

Philip Anthony Tan, FIESTA Communities' Marketing Manager



Results

110%Increased Traffic
505Qualified Leads
13MClosed Deals

EmergeLocal understands the importance of increasing the inquiries and on-site tour requests for Fiesta Communities through holistic digital marketing solutions. In the end, our team generated 13M closed deals from the website in just 6 months.