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How EmergeLocal contributed to the sales quota of a pioneer in real estate development in Pampanga.
Fiesta Communities is a premier real estate developer in Pampanga whose goal is to fulfill the dreams of Kapampangan of having their own home with an affordable monthly amortization. Their project started in Porac, Pampanga and now reaching Tarlac, Subic, Bataan, and Zambales.
The real estate industry relies heavily on brokers and sales agents. Going online was not their option that time. With the rise of the Internet, their top executives realized that they should also invest in digital marketing. First, the plan was to have a website and promote their projects on Google and Facebook.
In 2013, they started their digital marketing efforts with a revamped website and after few months are the search engine marketing like Google Ads and Facebook Ads.
Want to know how it happened? Here's the story:
Their number one challenge in their digital marketing efforts was creating brand awareness. The company wanted to be a household name for rent to own properties. So, the first agenda was to boost their name online. The second focus was to get people to their open houses and increase their free site tripping schedules.
Fiesta Communities wanted to boost online on-site tour request and create awareness around their brand.
We've implemented our proven smart digital marketing approach that reaches out to Fiesta Communities' target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
Philip Anthony Tan, FIESTA Communities' Marketing Manager
EmergeLocal understands the importance of increasing the inquiries and on-site tour requests for Fiesta Communities through holistic digital marketing solutions. In the end, our team generated 13M closed deals from the website in just 6 months.