How EmergeLocal helped a 5-star hotel in Clark to book guests through their own website, not OTAs.

Widus Hotel is a perfect place for an adventure, activity-filled vacation, business meetings, weddings, and other social or corporate events. It offers modern comforts in a traditional style, perfectly suitable for business and leisure.

The goal of the company is to hit 100% occupancy rate daily which means 300% year-over-year growth. But in 2016, they shift their efforts from relying on traditional marketing to mixing their existing strategy with digital marketing.

The same year, Widus needed a partner to help them to meet their daily quota with digital marketing solutions. That's where EmergeLocal stepped in and offered their expertise in providing top-notch digital marketing solutions specifically Google Ads.

Want to know how it happened? Here's the story:

 

Challenge

Widus Hotel is a 5-star hotel in Clark, Pampanga. It's near Clark International Airport and is been in the industry for a long period of time. Their marketing was a focus on traditional strategies including billboard, malls, flyers, posters, and partnership with travel agencies. The hotel industry is a competitive market because of OTAs. They want to increase their bookings on their website to divert their sales from OTA to their own mediums.