Increase Number of Guests for Widus Hotel in 3 months

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How EmergeLocal helped a 5-star hotel in Clark to book guests through their own website, not OTAs.

Widus Hotel is a perfect place for an adventure, activity-filled vacation, business meetings, weddings, and other social or corporate events. It offers modern comforts in a traditional style, perfectly suitable for business and leisure.

The goal of the company is to hit 100% occupancy rate daily which means 300% year-over-year growth. But in 2016, they shift their efforts from relying on traditional marketing to mixing their existing strategy with digital marketing.

The same year, Widus needed a partner to help them to meet their daily quota with digital marketing solutions. That's where EmergeLocal stepped in and offered their expertise in providing top-notch digital marketing solutions specifically Google Ads.

Want to know how it happened? Here's the story:

 

Challenge

Widus Hotel is a 5-star hotel in Clark, Pampanga. It's near Clark International Airport and is been in the industry for a long period of time. Their marketing was a focus on traditional strategies including billboard, malls, flyers, posters, and partnership with travel agencies. The hotel industry is a competitive market because of OTAs. They want to increase their bookings on their website to divert their sales from OTA to their own mediums.



Solutions

Widus wanted to achieve 100% occupancy rate by getting most of them through their website. Also, having a piece of a pie in the Google ads space was an option.

We've implemented our proven smart digital marketing approach that reaches out to Widus' target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.

Build

  • Solutions
    • Responsive Website
    • Landing Pages

Acquire

  • Solutions
    • Display Banner Re-targeting
    • Search Keywords targeting
    • Facebook Ad Engagement

Engage

  • Solutions
    • Re-marketing
    • Email Marketing

Measure

  • Solutions
    • "Digital Plumbing" to track users who take call to action.


Results

27KAd Impressions
4KAd Interactions
924Bookings

EmergeLocal responded flexibly to Widus' digital marketing needs. In the end, our team generated 924 bookings from the website in just 3 months.

Above all, we helped them realize that more and more people book their rooms online than OTAs.