Increase Number of Guests for Widus Hotel in 3 months

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How EmergeLocal helped a 5-star hotel in Clark to book guests through their own website, not OTAs.

Widus Hotel is a perfect place for an adventure, activity-filled vacation, business meetings, weddings, and other social or corporate events. It offers modern comforts in a traditional style, perfectly suitable for business and leisure.

The goal of the company is to hit 100% occupancy rate daily which means 300% year-over-year growth. But in 2016, they shift their efforts from relying on traditional marketing to mixing their existing strategy with digital marketing.

The same year, Widus needed a partner to help them to meet their daily quota with digital marketing solutions. That's where EmergeLocal stepped in and offered their expertise in providing top-notch digital marketing solutions specifically Google Ads.

Want to know how it happened? Here's the story:

 

Challenge

Widus Hotel is a 5-star hotel in Clark, Pampanga. It's near Clark International Airport and is been in the industry for a long period of time. Their marketing was a focus on traditional strategies including billboard, malls, flyers, posters, and partnership with travel agencies. The hotel industry is a competitive market because of OTAs. They want to increase their bookings on their website to divert their sales from OTA to their own mediums.



Solutions

Widus wanted to achieve 100% occupancy rate by getting most of them through their website. Also, having a piece of a pie in the Google ads space was an option.

We've implemented our proven smart digital marketing approach that reaches out to Widus' target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.

Build

  • Solution
    • Landing Pages

Acquire

  • Solutions
    • Display Banner Re-targeting
    • Search Keywords targeting

Engage

  • Solution
    • Re-marketing

Measure

  • Solutions
    • "Digital Plumbing" to track users who take call to action
    • Google Tag Manager


Results

27KAd Impressions
4KAd Interactions
924Bookings

EmergeLocal responded flexibly to Widus' digital marketing needs. In the end, our team generated 924 bookings from the website in just 3 months.

Above all, we helped them realize that more and more people book their rooms online than OTAs.