How Cindy’s Bakery Reaches 20% Engagement Rate On Social Media

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Challenge

Re-introduce the brand on social media and get a high engagement rate

From its humble beginnings in 1972 as a bakery and refreshment shop in Tarlac City, Cindys has consistently brought 2 simple things to their customers everywhere: Good Food in a Good Place.

In 2018, Cindy’s brand was re-introduced to the market through social media to open more locations and franchisees.

To do that, they knew that having an active social media presence is vital.



Solutions

Launch creative campaigns on social media

We believe video campaigns are effective so we created two different campaigns for them. These campaigns touch the hearts of our target market – mothers.

We used Facebook ads to amplify the video content. We promoted their locations and products to drive in-store sales.

Our team implemented our proven smart digital marketing approach that reaches out to Cindy’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.

Build

  • Solutions
    • Responsive Website
    • Landing Pages

Acquire

  • Solutions
    • Display Banner Re-targeting
    • Search Keywords targeting
    • Facebook Ad Engagement

Engage

  • Solutions
    • Re-marketing
    • Email Marketing

Measure

  • Solutions
    • "Digital Plumbing" to track users who take call to action.


Results

1MAd Impressions
202KVideo Views
20%Engagement Rate

Results

20% increase in engagement rate

Through the implementation of our video content strategy, social media strategy, Facebook ads, and Instagram ads, Cindy’s experienced growth in revenue by sending in-store sales from social media and web traffic and increase the engagement rate from 4% to 20%.

With continuous analytics and reporting reviews every month with the client, their campaign strategies have been largely aware and ROI-driven.

Importantly, the client has expanded their growth by opening more locations and franchisees and getting a good number of post engagement rate.