It’s no secret that having a Facebook page is important. But are you doing enough to ensure your fans are engaged?
Whether you post an image, meme, selfie, groupie, or video, your goal is to have it noticed.
The maximum number of friends you can have on Facebook is 5000. Let’s say your fan has 1000 friends and 50% of them posted a Facebook update.
Do a simple math.
Your fan will get a rough estimate of 500 posts on his timeline.
Do you think your post will get noticed?
So what is your Facebook page lacking? Could it be better? Keep reading to learn exactly what your Facebook page needs to help your digital marketing strategy.
Consistently responding to fans’ posts and comments
Are you or someone on your team consistently responding to fans’ posts and comments?
While we’re busy posting new things on our Facebook page and doing research on what to post, we tend to leave this part behind. Here are the reasons why you might ignore your Page’s comments:
- Afraid to reply negative feedback
- Receiving too many comments
- Run out of script
- Having no idea in handling the comments
When you let those reasons stop you from responding to comments, it’s a sign of weakness.
So how can you build better relationships with Facebook fans — and also get them to engage with you?
Start replying to comments and be there when your fans talk to you. Below is a screenshot of how it is great to reply in every comment.
Tag your friends
Tagging is one of the features of social media platforms has ever made. You can see that on Facebook, Instagram, or Twitter.
Because it’s actionable.
Remember first and foremost what Facebook is used for—connecting with people you know.
Asking your fans to tag their friends spurs higher engagement. It expose you to a new audience to increase your following, and it will increase your comments within that first hour of posting.
Tag A Friend Who is a great example of Facebook page that does the tagging a friend a strategy.
Below is the example of post did just that, posting a meme – another good tactic! – of a drunk person. Then, it asked everybody to tag somebody they know who acts like that. The response – shares and likes – were in the hundreds.
Leverage Facebook Live
Do you wish more people interacted with your Facebook video?
Facebook Live is one of the top Facebook contents in 2017.
While Facebook gives priority to video in the news feed, Live video ranks even higher. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there.
The good thing about Facebook Live is when you started a Facebook live, all your friends will get notified.
The moment they receive the notification, they can easily join your Facebook Live and participate.
Protip: Don’t forget to ask viewers to share, comment or like your broadcast, or to follow your page if they have come in via a recommendation.
Pay Attention To Your Reviews
Do you monitor and engage with Facebook Reviews for your business page?
True enough. Not all business owners or marketers respond or engage with Facebook reviews in any way.
This led me to wonder:
Do Filipinos restaurants know where to find Facebook reviews?
Here’s how to find it:
- It’s part of a timeline. They allow your followers to comment on their experience with your business and assign you a star rating.
- They are located on the upper-right hand side of your page under your cover pic.
- Reviews are categorized into three: most helpful, most recent, and star rating.
Your review rating is important. Facebook’s algorithm has a component which uses this to determine whether or not your business is eligible to appear in your fan’s news feed. The higher the rating, the higher the reach!
Protip: Make Facebook page review work for you by always responding whether it’s positive or negative.
These are just a few things that can help create a highly engaged Facebook page. What are you waiting for? Make sure your Facebook page is holding up and doing the best it can to help you build customer relationships.