Why Setting Up Conversion Tracking is the Most Important Thing You’ll Do Today

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Do you feel that your online marketing efforts are not getting results?

Do you think your investment is wasted?

You have no idea how to find out if you’re getting the return of your investment.

So, you feel lost.

Don’t panic. We wrote this blog post because we want to help you figure something out.

We asked a lot of business owners about the reason why they have to be online — most of the time, they got the right answer. Even most of them have websites, Facebook business pages, Instagram pages, and present to other social media sites. The downside is they haven’t taken steps to implement a concrete plan about what they’re trying to achieve, and therefore, how they are going to get there when they introduce new online campaigns.

This is where setting up tracking campaigns comes. It can be a bit technical; hence it is so valuable to implement to your online campaign to ensure reliable results.

Why conversion tracking is important?

It’s true that digital marketing is all about data. Everyone is online, people are buying online and engaging with each other, not just because they love spending time there but because that is where you get the most valuable data about your customer, which allows you to offer them better services.

Every engagement that happens between your business and your customers online is tracked — or can be tracked — and if you haven’t set up conversion tracking and analytics goal setup before starting digital campaigns, you are throwing away valuable data and money.

Let’s take Google Ads for example.

The Google Ads platform has its own conversion tracking pixel. It helps you have a clear and measurable goal for your campaign. It also helps you to learn what information is valuable and can thus be used to improve future campaigns, solutions, and services.

If there’s no conversion tracking, you’re unable to see what is working and what is not. You’re running at unclear goals and bleed money and valuable information in the process.

Is Google Analytics enough?

Google Analytics is the most popular tracking tool. It helps you to analyze all online campaigns and gather data about the campaign performance. It’s a great start to have this tool integrated with your online campaign but there is more that can be done to gather more significant and specific data which are all the more valuable to your business.

What’s the fuss with Google Tag Manager?

Google Tag Manager is a free tool that allows you to apply and manage marketing (snippets of code or tracking pixels) on your website (or mobile app) so that specific information can be extracted.

Each tag is able to track different things. This can determine how users fill in information on your landing page, and then this information goes to Google Analytics, Google Ads or another third party that you may use.

This specific information could include:

  • What is the behavior of your website visitor?
  • Form submissions
  • How many calls you are tracking
  • How a user arrived on your site
  • What products were removed from their shopping cart


The great thing about Google Tag Manager (GTM) is its tagging process. If you’re a digital marketer who doesn’t know how to code, that’s totally fine. GTM is made easy and it is more accessible to the less tech-savvy marketer. You embed code into your website just once and then, for future tags, Google Tag Manager will code and embed the tag for you.

Conclusion

Again, digital marketing is powered by data. Data can’t be measured without powerful tools like Google Analytics or Google Tag Manager. Whatever tool you opt to use, conversion tracking and goal setting are essential to a successful online campaign. Remember that your website is giving you countless valuable data; your responsibility is to capture, utilize, and interpret it.

If you want to learn more about the tracking tools you need to put in place, please speak to our team. Contact us on +63 949 993 9045 today or get in touch via our contact page.

Carissa Coles

VP of Social & Digital at EmergeLocal

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